We cannot make the market fit the company. Instead, we help the company fit the market.
At Transatlantic Trade Partners, we have the philosophy that 'it's not hard but it is hard work’. While the fundamentals of trade are common world-over, every geography has its own style, customs and modus-operandi. We fully understand the common cultural, linguistic, geographical and legal barriers that hinder many European manufacturers' efforts to expand in the U.S. In fact, within the Continental United States, there are subtle, yet important differences by region, just as it is in many European countries.
An important fact to acknowledge when deciding whether to enter the U.S. market is the sheer size of America. In most of Europe it is possible to fly non-stop capital-city to capital-city in under three hours. While in the U.S. a non-stop flight from New York City to Los Angeles is six hours. As an expression of size, it is possible to ‘fit’ 30 European countries in the Continental U.S.!
What does all this size mean? What it means is that there are two significant facts that our partners must acknowledge. First, unless you are large multi-national manufacturer, it is economically impossible to employ a direct sales and support team. This is true for U.S. manufacturers as well. Which leads to the second point, to be successful as a manufacturer, you must use a non-direct sales channel to market. In many cases, there are several channels to market for each manufacturer by product-set.
That means a European manufacturer that seeks to have a successful entry, launch and meaningful follow-on sales, must understand and utilize non-direct sales channels. At TTP we understand this; it is in our DNA. Over many years, we have found that this is the most significant barrier to entry for most European SMEs, and many will spend years understanding this and often select unsuitable partners or the incorrect channel. We are experts at understanding manufacturers products and finding the correct and exact sales channel that matches with your end-markets. This saves our partners their most valuable resources - time and money; each of which can only be spent once.
In addition to a non-direct sales model, at TTP we've discovered that business culture misunderstanding is the second largest barrier to a successful entry. The business norms of Europe and America are similar, yet vastly different. The good news for our partners is that we will help you understand the significant differences, as well as the more subtle ones, which often can be the difference between a win or lose outcome. We understand the U.S. business culture and the European business culture, so it's our job to expedite our partner assimilation into a successful launch and a sustainable business.
At Transatlantic Trade Partners our mission is take a product from your factory and turn that product into an account receivable from start to finish. Our partners work hard to manufacture a world-class device, let TTP work equally hard to turn that device into a substantial and sustainable revenue generator.